Wistia
Overview
URL: wistia.com
Wistia provides world class video hosting for businesses of all sizes. They also provide education to businesses on the fundamentals of online video and their marketing potential.
Features
- Clear Page Goal
- Clear Value Statement
- Low Barrier Form
- Well Contrasted Action Items
- Well Designed Information
What I like…
The page is direct in asking the goals of the visitor allowing them to deliver a different experience based on user need.
Clear definition of the value propositions of their products.
High quality design that adds to the overall experience and conveys their professional abilities.
Things I would test…
Since this is a site home page the primary intent isn’t to convert, though it does a great job of moving users to content that’s relevant to them. I’d test having the free account signup at the bottom of the home page, rather than a button to a separate page. It looks like the CTA button to the form is their method across the entire site though.
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