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Wistia landing page
Wistia
4 (80%) 1 vote

Overview

URL: wistia.com

Wistia provides world class video hosting for businesses of all sizes. They also provide education to businesses on the fundamentals of online video and their marketing potential.

 

Features

  • Clear Page Goal
  • Clear Value Statement
  • Low Barrier Form
  • Well Contrasted Action Items
  • Well Designed Information

 

What I like…

The page is direct in asking the goals of the visitor allowing them to deliver a different experience based on user need.

Clear definition of the value propositions of their products.

High quality design that adds to the overall experience and conveys their professional abilities.

 

Things I would test…

Since this is a site home page the primary intent isn’t to convert,  though it does a great job of moving users to content that’s relevant to them. I’d test having the free account signup at the bottom of the home page, rather than a button to a separate page. It looks like the CTA button to the form is their method across the entire site though.

 

Categories

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